ICCIE 2015

Creativity, Culture, Technology and Wealth

Oct 29th - Nov 1st, 2015 - Beijing, China
中文
Home > News > Press Releases

Tourism Commodity Fair: urged to fusion the tourism consumption and the cultural & creative

Dec 20, 2012 10:49:17 AM

December 10, 2012
 
Hall 6 of the China International Exhibition Center which is the main exhibition hall of the 7th ICCIE, based the integration of tourism consumption and cultural & creative industries. Through attracting tourists to purchase, eat, see, live, and multi-faceted to development and show Beijing tourist attractions, to let each audience have the scene experience like into a Beijing street, kiosks homes, shops, and have the fun of cultural tourism.

Purchase in Beijing: "Beijing Gift" boost the development of cultural & creative industries
Tourism commodities Pavilion’s "Beijing Gift" boutique exhibition showing the new development, in order to restore the form of "Beijing Gift Shop" 500 certificated "Beijing Gift" of tourism commodities, including calligraphy masters Wu Guanzhong, Xu Beihong’s paint, jade, ivory carving, Peking Opera, cloisonne, Cacalia Lord, clay figurines, clouds, water cube etc.. Beijing Municipal Tourism Committee to integrate resources, well-built Beijing Tourism Brand "Beijing Gift", to reflect “Beijing geographical features, cultural connotation, the capital of style characteristics, the city well-known brand "for product positioning, the combination of the traditional and the modern, multi-view perspective refining Beijing cultural elements. "Beijing Gift" to take “brand enhance franchise-run, market-oriented mode of operation", relying on three brand operators integrated tourism product development, design, production and sales of the whole industry chain, focusing on creating the four tourist commodities, such as Beijing specialty travel souvenirs, arts and crafts works, Chinese characteristics calligraphy products as well as urban and industrial products. At the same time, actively build market-oriented marketing system. Currently, 27 Beijing gift shops appearance in the Summer Palace, Bird's Nest, Water Cube, Temple of Heaven and other famous scenic spots and Qianmen, Wangfujing and other high traffic commercial district, the certified "Beijing gift" products in store sales nearly 800 models. "Beijing Gift" help the country’s cultural &creative industries devolopement creative a new mode.

Watch in Beijing: On-site performances heritage the traditional folk culture in Beijing
Tourism commodities Pavilion Featured Beijing Excellent Tourism repertoire, combination the pictures shows and live performances, promote and show Beijing's "Watch in Beijing" projects, inviting "The Legend of Kung Fu" Martial Arts performance team, with the aesthetic of the two-dimensional, three-dimensional combination stage effect, all-round, multi-angle to reproduce the scene of the Chinese martial arts, to create a visual feast.

Live in Beijing: "Beijing Home" creating a different kind of residential atmosphere
The exhibition site to build the "Beijing Home" which have red eaves brick, red lanterns and mysterious Hutong and Jingyun features. Analog show Beijing Courtyard Hutong culture, from the courtyard to the living room, let the visitors will experience the courtyard of their grandchildren. And the old-fashioned tricycle placed at the entrance of the home to let the visitors reflecting tourist attractions.

Eat in Beijing: Aftertaste “A Bite of Beijing”
Exhibition site’s "Eat in Beijing" exhibition, The Beijing tourism pavilion which organized by the nine snacks, Huajia-Yiyuan etc. enterprises showcasing lib Lvda Gun, Ai Wo Wo etc. kinds of the Jingwei food and snacks which the people familiar with, will also invite the skilled pastry master Chenmian performances the live production specialties on-site, combined with the famous temple festivals, night market form of convergence characteristics dessert dishes, to show the food culture of a trip.