ICCIE 2015

Creativity, Culture, Technology and Wealth

Oct 29th - Nov 1st, 2015 - Beijing, China
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Enjoying Craft Boutiques, Tasting Artistic Life, and Watching Animation Masterpieces

Nov 14, 2013 8:02:06 AM

In Hall 1A of China International Exhibition Center of the current Cultural & Creative Industry Expo, the cultural art performance and animation game exhibition will have well-known cultural enterprises and industrial bases including Poly, Artron, Wanhao Tianji, UNISROBO, Beijing Gold Laoquer Inlaid Co., Ltd., Beijing Huairou IHAC Busress Management Co., Ltd., etc., in order to highlight the cultural and creative products in the fields of animation games, artistic performances, artworks, intangible cultural heritage, etc.
 
Among these things, the intangible cultural heritage exhibition area will propagate the knowledge of intangible cultural heritage by exhibiting the conservation achievements of the national-level and Beijing municipal-level intangible cultural heritage so as to achieve the purpose of protecting, inheriting, and making use of the excellent traditional culture. The exhibition area will be divided into three units, namely, Overflowing Scented Tea, Pen and Ink Love, Sounding Walking, and will organize six intangible cultural heritage projects, such as traditional herbal production techniques, Wuyutai jasmine tea scenting techniques, Dai Yuexuan Hu writing brush production techniques, Yidege ink production techniques, Neiliansheng melaleuca cloth shoe production techniques, and Shengxifu fur hat production techniques, and representative inheritors to participate in the exhibition and three-dimensionally present the unique charm of the intangible cultural heritage.
 
The exhibition area of Beijing Huairou IHAC Busress Management Co., Ltd. will provide all-around and multi-angle presentation of the park features with the theme of "handcrafts" and the innovative concepts of integrating and matching of "tradition and modernity, handcraft and culture, life and art." Among these things, the planning area will show the concept of "innovative industry integrated theme park," architectural planning, functional industry distribution, service facilities and other contents in a full view, and show a new industry platform focused on the heritage, innovation, and development of "handcraft culture" of IHAC; in the DIY exhibition area, IHAC will appear in the form of large handcraft production, interact and experience for the first time so that the audience feel the charm of Chinese traditional handcraft culture through personal production and experience; the artwork area will gather domestic and foreign distinctive handmade life artworks; the originality area will show the original design works integrating the Chinese culture elements and modern living concepts in a scene, reflecting the concept of "art integrated into life"; in the performance area, the national-level intangible cultural heritage masters of IHAC Busress Management Co., Ltd. will provide on-site performance of traditional technique handmade unique skills so that visitors are immersed in the scene with a strong folk-custom and culture atmosphere, conveying the pursuit of "being not far away from the art, and being closer to live" of IHAC.
 
The mingling and integration of art and life is another major feature. With the theme of "Art • Life • Home," Artron creates a model of "home" and displays a variety of Artron photocopies, artworks and contemporary artworks, antiques, etc. Fine art books are arranged in the "study." The audience can walk into "home" and taste the artistic life; the intelligent robot "ILU" integrating the world's leading scientific and technological achievements, such as Chinese Academy of Sciences, Tsinghua University, Google, etc., will show the latest technological achievements combining robots and the fields of intelligent home and healthcare.
 
Colorful original animation works appear by flocking together. A series of original animation works loved by the audience will be unveiled in the exhibition area, including Food War-Super Baozi, Pipilu and Luxixi, DeYunShe crosstalk of animation version, etc. Tiantian and Beibei in "Good Children Every Day" will also come to the exhibition hall of the current Cultural & Creative Industry Expo, telling tips of civilized etiquettes, safe travel and environmental protection for visiting children.
 
In addition, 24 art groups and outstanding private literature and art organizations will be unveiled in the exhibition area, showing cultural performance brand activities and introduce originality outstanding repertoire.