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BMN Is "Downsized" to Participate in the Exhibition for the First Time

Nov 30, 2013 3:47:36 PM

November 7, 2013; Source: Part 26
 
BMN will be unveiled in the 8th Cultural & Creative Industry Expo with the overall image from November 7 to 10 once again. Compared with the previous expos, the current expo follows the pragmatic and thrifty principles for the exhibition participation, substantially reduces the scale of the exhibition participation with only 500 square meters of exhibition area, and reduces the construction funds by 50%. The wonderful displaying content of 14 units, such as Beijing People's Broadcasting Corporation, China Beijing TV Station, Beijing Gehua Cultural Development Group, Beijing Gehua CATV Network Co., Ltd., digital TV, mobile TV, City TV, Metro TV, Beijing Arts Company, etc., will be accommodated in the limited space, including editorial production, broadcast transmission, program development, new media technology, film, television and audio-visual production, publication and distribution, etc.
 
When stepping to the exhibition hall of BMN in venue 1B of Hall 1 of the Beijing International Exhibition Centre, the audience not only can exchange and interact with well-known presenters of radio stations, television stations, and mobile TV, personally experience the whole process of the production of radio and television programs, and feel the powerful content production and manufacturing capacity of BMN, but also can experience "Fly TV" of Gehua, intelligent voice remote control system, catch a glimpse of the style of "Pineapple Doll" which is the first "sound shape" linkage technology doll in China in the new media area, and fully feel the powerful driving force injected by the technological innovation for the radio and television development.
 
"Pineapple Doll" - the first "sound shape" linkage technology doll in China
 
Since being formally launched in August 2011, Pineapple Station of Beijing Radio Network can build its own Internet radio stations with its novel and lively page design and the functions of supporting the live programs, playback programs and arbitrary programs on demand so that you can have an experience of acting as a station director. Therefore, it is popular with the majority of net friends.
 
To meet the using demand for the mobile populations, Beijing Radio Network researches and develops the mobile client of Pineapple Station and the mobile client of listening collection of some specific programs, which greatly facilitates the listening demands of the audience. Currently, the mobile client of Pineapple Station has been downloaded for more than 50,000 times. In order to improve the attraction of the mobile client for users, the station has designed and developed "Pineapple Doll" which is the first "sound shape" linkage technology doll in China, which can be perfectly combined with the mobile client of Apple iPhone of "Baby Story." After entering APP software of the "Baby Story," you can choose to listen to any story freely. After entering the listening interface, you can click "Switch to the Doll Mode," and then place your cell phone in the mouth of "Pineapple Doll" so that you can achieve the linkage of the APP software and "Pineapple Doll" simply and easily. At present, the combination of "Pineapple Doll" and the mobile client of Apple iPhone of "Baby Story" is only for the groups of children, telling stories for children with its cute plush image, effectively enhancing the interestingness that children listen to stories with mobile phones.
 
TV remote control which is obedient and automatically selects channels
 
On August 31, 2013, the "Voice Remote Control" which was researched and developed in the cooperation of Beijing Gehua CATV Network Co., Ltd. and IFLYTEK was distributed as pilots in Youth Apartment of Chinese Academy of Sciences in Haidian District, creating a pioneer of the intelligent speech technology service broadcasting and television system, bringing a new control experience for users. The "Voice Remote Control" allows set-top boxes to have the ability to understand the voice commands of users with the use of speech synthesis, speech recognition, cloud computing and other new technologies by building the digital TV speech cloud system. Currently, with the support of intelligent voice interactive service of IFLYTEK, the high definition interactive set-top boxes of Beijing Gehua CATV Network Co., Ltd. can quickly achieve five functions, such as channel switching, program inquiry, weather inquiry, flight inquiry and column jump, through the "Voice Command," significantly improving the user experience. In the future, in the face of rich TV channels, users will not switch channels by relying on memorizing the channel number any longer, but tell the channel name directly towards the remote control so that TV will quickly jump to the channel and program that the users want to watch.
 
Up to now, the voice remote control has a using scale of more than 30,000 units. It is expected that before the end of 2013, Beijing Gehua CATV Network Co., Ltd. will distribute 300,000 "Voice Remote Controls." In the future, Beijing Gehua CATV Network Co., Ltd. will develop more features of the voice class of high-definition interactive digital TV in a manner of expanding and upgrading the software so that the science and technology can better serve the majority of users.
 
Gehua Fly TV—achieving multi-screen interaction at home
 
Since Beijing Gehua CATV Network Co., Ltd. introduced the business of "Gehua Fly TV" for the intelligent terminal in 2011, the number of its users had exceeded 200,000, and it is expected to reach 250,000. Currently, Beijing Gehua CATV Network Co., Ltd. has achieved a new development by the introduction of Fly TV cross-screen service, SMS order, hot additions, educational applications, external cooperation and many other means. On August 16 this year, the cross-screen service of "Gehua Fly TV" was formally launched. The Fly TV users can deliver the intelligent terminal local storage, audio and video content on USB storage devices connected by set-top boxes, and other contents to the TV across the screens, achieving the conversion watch from a small screen to a big screen.
 
"High-definition Looking Back" boosts the high-definition of network transmission.
 
Since the promotion of the high-definition interactive platform, Beijing Gehua CATV Network Co., Ltd. aims at providing quality and efficient services. Currently, it has built a high-definition interactive digital TV platform with the world's largest user scale. In order to fully meet the user demands, Beijing Gehua CATV Network Co., Ltd. has gradually transferred more than ten high-definition channels since September 2009. In June 2013, it newly added Hubei Satellite TV HD, Shandong Satellite TV HD, Tianjin Satellite TV HD and many other high-definition channels once again. Up to now, Beijing Gehua CATV Network Co., Ltd. has transferred 22 high-definition channels, which is an Internet company that has landed the most high-definition channels in China.
 
On October 31, 2013, the function of the application of "High-definition Looking Back" in the "TV Looking Back" of the high-definition interactive platform was formally launched. CCTV1 Comprehensive Channel, CCTV3 Variety Channel, CCTV5 Sports Channel, CCTV6 Movie Channel, CCTV8 TV Play, BTV, Hunan TV, Zhejiang TV, Jiangsu TV, and CHC HD Movie are the ten HD channels which are launched first.
 
Radio and television presenters make debuts one by one.
 
In the interactive stage of the current Cultural & Creative Industry Expo, the presenters from 9 channels, such as satellite television, news, art, life, youth, children's Kaku, science and education, finance, and sports of BTV, will hold many activities interactive with the audience during the exhibition, narrowing the distance between the media and the people in the forms of on-site interviews, prize quiz, interactive quizzes, etc.
 
The latest movie and television plays of broadcasting and television make wonderful debuts.
 
Three film and television production units, such as Beijing Television Art Centre Co., Ltd., Beijing Zhongbei TV Art Centre Co., Ltd. of China, Beijing Broadcasting Media Film and television which BMN belongs to, participate in the exhibition with Happy Life of the Poor Second Generation, Bandits Appear in That Year, Railroad Guards, New Desire, Women From Lolongzhen, Grandpa's War, Happy Life of Our Family and other movie and television dramas. Especially, as the sequel of Desire, the New Desire that is being created is particularly eye-catching due to its subject matter, creative team and the comprehensive factors, becoming the movie and film drama that viewers pay the most attention to. It is expected to be filmed in early 2014.
 
BMN has also established a new media exhibition area so that visitors not only can learn about the advantageous features of navigators, automobile data recorders and other new media products subordinate to the 1039etoday brand, but also can have a personal operating experience. In the financial payment exhibition area, the epay, which is the product for the convenience of the people promoted to support the "Project of three direct links" of the government, has become the focus of the venue. People in the venue can immediately pay water, electricity, and gas fee on the scene with a real experience of the convenience of the epay product. The legal official micro-blog of China Beijing TV Station has more than 2.25 million fans, and the WeChat public platform has more than 100,000 fans. On the scene of the venue, the activity of "Adding focus and winning prizes" will be carried out, which will be interactive with the audience focusing on BTV WeChat public platform.