ICCIE 2015

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Oct 29th - Nov 1st, 2015 - Beijing, China
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Beijing Cultural Exhibition Heritage and Innovation Have Distinguished Features

Nov 30, 2013 3:48:56 PM

November 8, 2013; Source: Part 29
 
Beijing cultural exhibition area of the current Cultural & Creative Industry Expo is 5,000 square meters, and has four sections, namely, performance, artworks, animation games, intangible cultural heritage, etc.
 
Fine artworks are dizzying.
 
In the current Cultural & Creative Industry Expo, the exhibited artworks cover artworks, sculptures, stone carvings and many other categories. The exhibits are magnificent and breathtaking. Poly Art Museum will enter the Cultural & Creative Industry Expo with four animal heads (replicas) of Yuanmingyuan, exhibiting the treasure style to the citizens in the capital. In addition, Most Beautiful Sanqingshan Mountain, which is a landscape scroll with 12 m created by Xu Yichuan, who is a famous painter, and stone carving artworks, which are the thinnest in the world and created by Shanxi Beiyue Riyue Video, make debuts in the current Cultural & Creative Industry Expo. Linjiang Carving Factory selects furniture of golden Nanmu series carved by masters with distinctive styles and lifelike carvings. Channa Studio is an art business project of undergraduates in Beijing University of Technology, combining mineral color painting art and creative silk painting art. The artworks seamlessly integrate Zen art and mineral colors so that people feel a wonderful realm of the unity of heaven and man.
 
Blending of unique skills of traditional handcrafts
 
Golden lacquer mosaic is an important category of Chinese traditional lacquerwares with a history of seven thousand years. It is known as one of "Eight Greats in Yanjing" of Beijing arts and crafts and is a national intangible cultural heritage. The fine products of golden lacquer mosaic, namely, eight horses, which are manufactured by Beijing Golden Lacquer Mosaic Plant using traditional repair skills, will make debuts in the current Cultural & Creative Industry Expo, meeting the arrival of the Lunar Year of the Horse. The works are smooth in lines, exquisitely carved and magnificent; the exhibition area of Beijing IHAC Busress Management Co., Ltd. makes a debut to the audience in a form of large-scale handcrafts, interaction and experience for the first time so that the audience can increase the understanding for manual skills through handcrafts and experience. Furthermore, the state-level intangible cultural heritage masters residing in the village show the entire process of production of traditional handmade skills on the scene so that visitors are in the scene with a strong folklore and cultural atmosphere, highlighting the interlacing and integration of art and life.
 
The integration of technology and culture lightens the culture and creativity.
 
In the current Cultural & Creative Industry Expo, numerous products integrating the technology and culture have been displayed, and the culture and creativity have been displayed. The national animation industry comprehensive demonstration park makes a debut in the exhibition scene with 3D holographic projection technology equipment for the first time and interacts with the audience. Creative Industry Alliance shows "Technological and Cultural Integration Key Projects - Imagination Paradise," including the Chinese Traditional Culture and Cultural Expo, Cosmic Celestial Science Park, Future Science Fiction Park, etc. It allows children to learn knowledge in a relaxed happy environment in an edutainment way and is popular with children. Shangba Cultural Group exhibits a number of projects which are incubated and invested successfully with the concept of "innovating the integration, collaborating the sharing, and boosting the industrial development," for example, "Art 8 Central European Art and Literature Home," "Collection 8," "8 Painting Animation," and "Immediately Shooting," providing comprehensive, professional and international industry incubating services for the entrepreneurship of Chinese creative talents in the fields of art, creative design, film and television, animation, new media, etc.
 
Art and life advance together.
 
Artron Culture Group of the current Cultural & Creative Industry Expo well plans a special exhibition area of 500 square meters with the theme of "Art • Life • Home." In the model of "home" well created by Artron, there are a variety of contemporary artworks, antiques, etc., so that the audience can walk into Art • Life • Home, stop in the model of "home" and enjoy the warmness and coziness. In addition, the exhibition area is provided with an artwork shopping mall area and an interactive experience area, selecting many artworks at a price less than 30,000 Yuan and inviting the domestic famous book manufacturing masters to guide the audience to experience the handmade book production process on the scene.
 
Classic animation image wakes up the childhood memory.
 
In the current Cultural & Creative Industry Expo, Beijing Marriott Tianji Culture Communication Co., Ltd. exhibited Pipilu and Luxixi, DeYunShe cross-talks of animation version, Good Children Every Day and other original animation works. In addition, Tiantian and Beibei in "Good Children Every Day" will also appear in the venue of Marriott in the current Cultural & Creative Industry Expo, walking besides the visiting children, telling them about the tips of civilized etiquette, safe travel, and environmental protection. Beijing Dream City Culture Co., Ltd. will exhibit their original classic animation image-Ali. Ali is a small red fox and has been attracting much attention since it was promoted in 2006. Recently, Ali has won two international awards: Annual Best Image Award Nomination of 2013 International Licensing Industry Award and Best New Licensed Brand in Asian Region of 2012 Asian Licensing Industry Award.